04 — Logo / Identity
People @ Hortonworks
Summary
A winning logo for the Hortonworks people community — chosen out of 60+ entries, printed on water bottles and shipped to 500+ employees.
Intro
An internal logo design competition for Hortonworks' people community, run while I was on the Ambari team. My design won out of 60+ candidates and was produced as physical merchandise sent to every employee.
Inspiration
Diversity, drawn as hands.
We came from different origins, skin colors, knowledge bases, and cultural backgrounds — and we had collected ourselves into one company with one aim.
The mark uses hands in different sizes and skin tones, each one a contribution. Together they assemble into the classic Hortonworks elephant silhouette.
Principle
One idea, many hands.
Every hand belongs to a real employee — different, recognizable, individual — and every hand is necessary to read the whole shape.
The mark scales from a 24px favicon up to the curve of a water bottle without losing its weight.
